Ancestry of Martin Luther King, Jr.

Parentage of Martin Luther King, Jr. Fire up. Martin Luther King Jr. was conceived on 15 January 1929 in Atlanta, Georgia to a long queue of ministers. His dad, Martin Luther King, Sr. was a minister for the Ebenezer Baptist Church in Atlanta. His maternal granddad, the Reverend Adam Daniel Williams, was well known for his red hot messages. His extraordinary granddad, Willis Williams, was a slave-period evangelist. Family Tree of Martin Luther King Jr. This family tree utilizes the Ahnentafel Genealogical Numbering System. Original: 1. Martin Luther King Jr. was conceived Michael L. Lord on 15 January 1929, in Atlanta, Georgia, and was killed on 4 April 1968 during a visit to Memphis, Tennessee. In 1934, his dad maybe roused by a visit to the origination of Protestantism in Germany is said to have changed his name and that of his child to Martin Luther King. Martin Luther King Jr. hitched Coretta Scott King (27 April 1927 - 1 January 2006) on 18 June 1953 on the garden of her folks home in Marion, Alabama. The couple had four youngsters: Yolanda Denise King (b. 17 November 1955), Martin Luther King III (b. 23 October 1957), Dexter Scott King (b. 30 January 1961) and Bernice Albertine King (b. 28 March 1963). Dr. Martin Luther King Jr was let go in the generally dark South-View Cemetery in Atlanta, however his remaining parts were later moved to a burial chamber situated on the grounds of the King Center, contiguous Ebenezer Baptist Church. Second Generation (Parents): 2. Michael KING, frequently called Daddy King was conceived on 19 Dec 1899 in Stockbridge, Henry County, Georgia and passed on of a coronary failure on 11 November 1984 in Atlanta, Georgia. He is covered with his better half at South-View Cemetery in Atlanta, Georgia. 3. Alberta Christine WILLIAMS was conceived on 13 September 1903 in Atlanta, Georgia. She was shot to death on 30 June 1974 while she played the organ at Sunday administration at Ebenezer Baptist Church in Atlanta, Georgia, and is covered with her better half in South-View Cemetery in Atlanta, Georgia. Martin Luther KING Sr. what's more, Alberta Christine WILLIAMS were hitched on 25 November 1926 in Atlanta, Georgia, and had the accompanying youngsters: I. Willie Christine KING was brought into the world 11 September 1927 and wedded Isaac FARRIS, Sr.1 ii. Martin Luther KING, Jr.iii. Alfred Daniel Williams KING was brought into the world 30 July 1930, wedded Naomi BARBER, and kicked the bucket 21 July 1969. The Rev. A. D. Ruler is covered in South-View Cemetery, Atlanta, Georgia. Third Generation (Grandparents): 4. James Albert KING was brought into the world about December 1864 in Ohio. He passed on 17 November 1933 in Atlanta, Georgia, four years after the introduction of his grandson, Dr. Martin Luther King Jr. 5. Delia LINSEY was brought into the world about July 1875 in Henry County, Georgia, and passed on 27 May 1924. James Albert KING and Delia LINSEY were hitched 20 August 1895 in Stockbridge, Henry County, Georgia and had the accompanying youngsters: I. Woodie KING conceived abt. April 18962. ii. Michael KINGiii. Lucius KING was conceived abt. Sept. 1899 and kicked the bucket before 1910.iv. Lenora KING was conceived abt. 1902v.Cleo KING was conceived abt. 1905vi. Lucila KING was conceived abt. 1906vii. James KING Jr was conceived abt. 1908viii. Rubie KING was conceived abt. 1909 6. Fire up. Adam Daniel WILLIAMS was conceived on the 2 January 1863 in Penfield, Greene County, Georgia to slaves Willis and Lucretia Williams. furthermore, kicked the bucket 21 March 1931. 7. Jenny Celeste PARKS was brought into the world about April 1873 in Atlanta, Fulton County, Georgia and passed on of a respiratory failure on 18 May 1941 in Atlanta, Fulton County, Georgia. Adam Daniel WILLIAMS and Jenny Celeste PARKS were hitched on 29 October 1899 in Fulton County, Georgia, and had the accompanying kids: 3. I. Alberta Christine WILLIAMS

Human Resource Management of eBay in China Essay

Human Resource Management of eBay in China - Essay Example eBay’s disappointment in China is inferable from its inflexible and item focused methodology that didn't supplement purchaser conduct in China. Social contrasts, novel attributes of Chinese purchasers and henceforth their requests from e-shopping vary inconceivably from that of American purchasers. This difficult recognizable proof needs the advancement of fitting answers for support eBay tackle the danger of predominant rivalry in China that is being presented by Taobao. An achievement in doing so would permit eBay to catch the blasting e-shopping market in China which is required to develop to an amazing $315 billion dollars by 2015 and thusly, presents a grand open door for eBay to push ahead with its arrangements of worldwide extension. The report proposes a joining of the ability of neighborhood directors and laborers in the activities of eBay China to expel issues that are being presented by social obstructions. It ought to likewise be noticed that this Human Resource Ma nagement activity will likewise help in cost decrease and minimization. Assorted variety in a workforce is indispensable to thought age and would likewise help overhaul eBay’s plan of action to suit to the necessities of the Chinese C2C showcase. Disadvantages of the proposed arrangement are likewise examined and it is prescribed that further reports are charged to survey the legitimacy of the said downsides and how they ought to be limited. Substance 1.Terms of Reference 3 2.Literature Review 5 3.Problem Identification 7 3.1 Background 7 3.2 Competition from Taobao 9 3.3 Cultural Issues 10 3.4 Unique Characteristics of Buyers 10 3.5 eBay’s Business Model 11 4.Evaluation of Alternatives 11 4.1Employing Local Managers 11 4.2Transferring Core Employees with Chinese Background 13 5.Recommendations 14 6.Reflective Appendix 15 References 17 1. Terms of Reference eBay is a worldwide web based business that goes about as a middle person between shopper to-purchaser exchanges for a wide scope of items that incorporate hardware, autos, attire, sporting equipment and a few different items falling under different classes. eBay entered the Chinese market in 2003 through its obtaining of EachNet (Zhang et al. 2009) bearing in mind the end goal of increasing an extensive piece of the pie and to rehash the achievement that it had accomplished in the U.S. In any case, as industry investigators would later report eBay neglected to contend with the prevailing power of Taobao †a neighborhood site that was propelled by Alibaba in order to battle the unavoidable danger that eBay presented to venders in China’s blasting web shopping market. While, pundits and examiners have clearly clarified the reasons why eBay in the long run couldn't have a critical effect on the web based shopping market in China, note that quite a bit of that conversation has been coordinated towards evaluating near examinations between the plans of action of eBay and its enemy Taobao . The motivation behind this report nonetheless, is to concentrate explicitly on the Human Resource Management of eBay in China so as to use the assessments got from the evaluation to propose proposals and recommendations that could be embraced by the worldwide organization. The report expects to do as such by characterizing the issues and issues that eBay looked in the Chinese market which acted like deterrents in permitting the association to catch a significant piece of the overall industry inside the business notwithstanding extreme rivalry. These primary issues incorporate investigating

Online Dating 3 Ways To Screen Your Matches

Online Dating 3 Ways To Screen Your Matches Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Online Dating: 3 Ways To Screen Your MatchesUpdated On 22/04/2014Author : HBB Guest AuthorTopic : Online DatingShort URL : http://hbb.me/1eXNrAd CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThese days, online dating has nearly taken over as the number one way that relationships are formed. Dating sites are an attractive solution for people who have bad luck meeting the right people, or who don’t have the time to go out and meet potential dates the old fashioned way. Many of us are busy with work, school, and life in general, so making the time to find someone with whom you’re romantically compatible can be difficult.Online dating is like a relationship middleman because, essentially, it does the initial work for you. You enter in your information as well as the qualities you’re looking for in a mate, and the site works its magic to provide you with a list of several potenti al dates. You don’t have to waste any time weeding through random people in search of someone with the specific qualities you’re looking for.Yes, online dating has many benefits, but it also has a few downfalls, one being that these sites are home to a growing number of creeps and liars. We’ve all heard horror stories from people who went on a date and the person was nothing like their profile suggested. Stories like this aren’t meant to scare you away from online dating forever. Instead, they are meant to make you more aware of the potential dangers of being matched up with someone from the web.The best way to protect yourself from the predators who lurk around online dating sites is to pre-screen your matches before you actually go on a date. The last thing you want is to end up on a date with someone who fabricated their entire online profile just to lure people into their weird trap. To help you out, here is a list of three ways to screen your potential dates to make sur e you actually get what you signed up for.1. Google SearchHave you ever searched your own name on Google? Well, you should try it because you never know what might come up. You should also Google the name of your potential date because it’s the simplest way to find outmore about the person youre about to invite into your life. Depending on what theyve been involved in, you could potentiallysee news stories, photos, their existingsocial media profiles, etc.READRevisiting The Perfect Blog Post Length Dilemma2. Social MediaSocial media provides a great way for you to do a little research on your date before you decide to meet in person. Search your date’s name on Facebook and if their profile pops up, then go ahead and take a little gander at their pics and post. Don’t feel weird, you’re not a stalker! You’re just making sure the details from their online dating profile check out.3. Online Background CheckAn online background check is probably the most effective way to screen a potential date because if theperson’s history contains anyglaring red flags, you’ll be able to tell from asinglereport. All you have to do is search someone’s name, and you’ll instantly see tons of different details about their past, particularly if they have a criminal history or any arrests under their belt.Next time you get matched up with someone online, take these three tips and use them to your advantage. That way, you can save yourself from wasting time on dates with people who you’d never want to be with. Come on, no one wants to date an ex-con! Luckily, now you have the tools that will allow you find that information out before you’re forced to spend an evening with someone who wasn’t who you thought they’d be.This article is written by JaredHoffman. He is a blogger from Boulder, CO. He specializes in writing about Internet safety tips forsocial media users and online dating enthusiasts.

Difference Between Sex And Gender - 2324 Words

Difference Between Sex and Gender and How They Can Define Us A topic that has been heavily discussed throughout this course is the difference between sex and gender. For past several centuries the word gender has been used particularly as a substitute for sex and vice versa. It has proven to be quite a useful term in the past, however, distinctions between the terms sex and gender, in instances where one word would be more proper to use than the other, have not been fully recognized. In most instances, particularly casual conversations, the words sex and gender are substitutable. They are used as synonyms to describe defining characteristics of an individual without altering the direction of the conversation. In scientific, medical, legal, and even religious contexts the use of the terms lead to misperception and lack of understanding. Although many people believe that sex and gender are essentially the same thing, it is evident that they are inherently different defining characteristics of an individual and that each plays a separate, yet imp actful, role in defining who we are. In simple terms, sex refers to a person’s anatomical orientation and gender refers to the characteristics that the person, society, or culture defines as either masculine or feminine. This paper discusses the meaning of gender and sex, as defined through society, and delves into the fundamental differences between the two terms. In order to familiarize more the proper definition of the term gender,Show MoreRelatedDifferences Between Sex And Gender871 Words   |  4 PagesWith sex and gender being such a predominate factor in determining our position in society, it is difficult to hinder ourselves from distinguishing certain characteristics and attributes to be masculine (male) or feminine(female). Is is paramount to distinguish the differences between sex and gender. Sex is determined by our hormones and anatomy while gender is the social meanings, behaviors, and expectations attached to a given sex by society (Logg, Lecture Notes, Fall 2015). Generally speakingRead MoreGender Differences Between Gender And Sex1334 Words   |  6 Pagesmany people are constantly categorized to be confused about what their whole life and purpose is, because they cannot be placed in one of the two socially accepted gender categories- male or female. This idea or â€Å"disorder†(Medical Dictionary) is commonly known as being transgender. I do not think that there are only two categories for gender; I believe that there are people who are not considered to be only male or female, but both. Due to different religions, influences, social structures, and expectationsRead MoreDifference Between Sex and Gender1127 Words   |  5 Pagessociety, the in depth differences between sex and gender has grown to be one that is discussed extensively by psychologists and sociologists too. Sex in itself is a more scientific term that explains the innate physical attributes of an individual. On the other hand gender carries a more social tone. Meaning, that it refers to the different clothing, activities, career choices, and positions people hold in society. This essay aims to highlight some of the key differential aspects between these two concepts;Read MoreDifference Between Sex and Gender1134 Words   |  5 Pagessociety, the in depth differences between sex and gender has grown to be one that is discussed e xtensively by psychologists and sociologists too. Sex in itself is a more scientific term that explains the innate physical attributes of an individual. On the other hand gender carries a more social tone. Meaning, that it refers to the different clothing, activities, career choices, and positions people hold in society. This essay aims to highlight some of the key differential aspects between these two concepts;Read MoreDifferences Between Sex And Gender Essay1151 Words   |  5 PagesThere are distinct differences between Sex and Gender. Sex is divided up into two divisions, male or female, based upon their reproductive system. Gender is the notion set by society on what social behaviours are acceptable for males and females, for example the expectation that females are more caring or nurturing than men. Gender can be further divided into two subcategorise: identity and stereotype. Gender identity is the concept that your sex and gender do not have to be the same but can differen tRead MoreGender Differences Between Sex And Gender911 Words   |  4 Pages Now in our generation there has been great controversy about what gender you are and what kind of love you believe in. One thing many people fail to realize is that your gender and your designated sex are two completely different things. Not only is there that divide between sex and gender but there is pre-determined rules that everyone is expected to follow that is connected to their specific gender. Because gender is an ever-changing thing for some there needs to be the support for those wishingRead MoreDifferences Between Sex And Gender1498 Words   |  6 Pagespeople tend to confuse between sex and gender thinking that they’re the same thing. Sex is the two main categories of male and female into which humans and most other living things are biologically divided in. Gender however, is the state of being male or female and typically used with reference to social and cultural differences rathe r than biological ones. Children in the same family have different experiences in their interactions with their mothers and fathers. Such differences may teach childrenRead MoreThe Differences Between Sex And Gender1027 Words   |  5 Pages A major question in social science is the difference between sex and gender. Contrary to popular belief, sex and gender are not the same. Sex is defined as biological differences that make someone a male or female. On the other hand, gender is a social arrangement that defines how to act according to sex categories (Conley 2013). According to the writer and sociology professor, Dalton Conley, gender is so deeply rooted in social construction that it may seem as a natural structure of humans’ livesRead MoreDifferences Between Sex And Gender2408 Words   |  10 PagesThis essay will navigate the differences between sex and gender through definition and discourse. First I will discuss sex with reference to biology, what it means to possess the parts of a man and of a woman. Within this context I will address intersex people and will examine transgenderism. I will then explore and identify gender through a discussion of Gender Identity Disorder (GID) associated with transgenderism touching briefly on the construction of gender roles. The paper will criticallyRead MoreThe Difference Between Sex and Gender743 Words   |  3 PagesIn today s society sex and gender seem to have two separate connotative meanings. Sex is a more scientific term that explains physical traits and sexual preferences. Gender carries a more social tone. Meaning that it refers to the different clothing, activities, career choices, and positions people hold in society. A person s social status helps separate or classify the two sexes. brbrSex is the total sum of physical characteristics that distinguish males and females from each other. The most

The Crime Of Hiroshima And Nagasaki - 1543 Words

The Crime of Hiroshima and Nagasaki â€Å"For those who were there and who survived to recall the moment when man first turned on himself the elemental forces of his own universe, the first instant was pure light; blinding intense heat ... if there was a sound no one heard it. The initial flash spawned a succession of calamities. First came the heat. It lasted only an instant, but was so intense that it melted roof tiles, fused the quartz crystals in granite blocks ... and incinerated humans so thoroughly that nothing remained except their shadows, burnt into asphalt pavements ... Bare skin was burned up to two and a half miles away.†(Greenwell) Picturing those scenes is a horrible thing. This is how the survivors of the nuclear bombs dropped†¦show more content†¦The first reason why the dropping of the atomic bomb was unnecessary was that the war was basically over. There were multiple reasons for that. Because of the extensive bombings in Japan most cities and therefore there military bases and machin es were destroyed. (Greenwell) During the Pacific war, especially the invasion of Thailand and the war with China Japan lost most of its machines, which would have made it impossible to defend themselves during an invasion. At the beginning of the war Japan had the probably strongest Navy in the world. It outnumbered any other countries’ naval fleet. During the war, they lost the majority of their ships, their last carriers at the battle of Midway, which was a turning point of the Pacific war, when the United States soundly defeated the Japanese. Japan was also alone, they had no allies left, they were all defeated, so it would’ve made no sense for Japan to continue the war. All the Axis Powers, Germany and Italy, â€Å"surrendered unconditionally on 7 May 1945.†(Greenwell). To continue a war they would have to have other countries to support them and the US generals knew that. It would have been only a matter of time, before they surrendered. The next argument why the atomic bomb should not have been dropped is that it was not effective in terms of making Japan surrender. There were a lot of other different factors that made Japan surrender, but

Symbolism In The Glass Menagerie By Tennessee Williams

A play based on the power of memory, The Glass Menagerie by Tennessee Williams is a story told from Tom Wingfield’s point of view and depicts Laura’s imaginary world, a place where she can retreat and escape the reality of the present, and live in a â€Å"perfect† world. Laura’s memories from the past shape her personality, such as the name, â€Å"Blue Roses,† which illustrates her fragile nature, much like the fragility of the glass menagerie. In order to symbolize Laura Wingfield’s fragile behavior due to her disability, and emphasize her personal hell throughout the play, Tennessee Williams incorporates the presence of the Glass Menagerie, the name of â€Å"blue Roses,† as well as the glass unicorn as symbols. The most prominently seen symbol†¦show more content†¦Laura’s cripple throughout the play is depicted as a liability on the family, particularly on Laura, who allows this disability to take over her life and personality. When in high school, Jim O’Connor, the gentleman caller, makes a mistake by calling Laura, â€Å"Blue Roses,† instead of Pleurosis, the childhood disease that left Laura crippled. This nickname is symbolic of Laura’s character, as it can represent her uniqueness among other girls at the time. Like the rarity and mysteriousness of â€Å"Blue Roses,† Laura’s shy and fragile character is rare, a trait that only Jim recognizes of Laura, saying, â€Å"They’re common as—weeds,† referring to the rest of society, â€Å"but, you’re—Blue Roses!† (Williams, 87). The nickname â€Å"Blue Roses,† can also symbolize Laura in that it turns her overwhelming defect into a virtue. When this name is used, it is able to transform her unusual qualities to something that is seen as special rather than debilitating. The ultimate symbol of Laura’s fragility and her inability to change, in this way, is her glass unicorn, which illustrates Laura’s uniqueness among others. Notably, Laura’s favorite figure in her glass collection is the glass unicorn, which can represent her peculiar nature among society. Like the unicorn, who is, â€Å"Extinct in the modern world,† (Williams, 83), and whose horn differentiates it from other horses or animals in the glass menagerie, Laura’s crippleShow MoreRelatedSymbolism In The Glass Menagerie By Tennessee Williams858 Words   |  4 Pages Tennessee Williams had a rough past as a result it influenced him to write plays about the conditions in the 1930s. Although Williams had a tough past, Williams became very successful in his writings and plays. Nevertheless Williams gained popularity among his peers. His experiences in the 1930s affected his work especially in The Glass Menagerie. Williams’s homosexuality made him be seen as an outcast in American society. Not to mention that homosexuality was not as widely acce pted as it is todayRead MoreSymbolism and Crossing the Rubicon in Tennessee Williams’ â€Å"The Glass Menagerie.†1784 Words   |  8 PagesThe masterful use of symbolism is delightfully ubiquitous in Tennessee Williams’ â€Å"The Glass Menagerie.† He uses a collection of dim, dark and shadowy symbols that constantly remind the audience of the lost opportunity each of these three characters continually experience. This symbolism is not only use to enlighten the audience to their neglected opportunities to shine, but it is also repeatedly utilized to reinforce the ways in which the characters try in vain to cross over turbulent waters intoRead MoreSymbolism In The Glass Menagerie by Tennessee Williams Essay1827 Words   |  8 PagesTennessee Williams, The Glass Menagerie, is a play that evokes great sympathy and in some cases, empathy for a protagonist who struggles to overcome two opposing forces; his responsibilities and his desires. There are many s ymbols and non-liner references that contribute to the development of characterization, dramatic tensions and the narrative. This essay will examine in detail, the aspects of the play that contribute to the development of the above mentioned elements. In Toms opening addressesRead MoreThe Glass Menagerie Symbolism Essay800 Words   |  4 PagesTitle Tennessee Williams had a rough past that influenced him to write plays about the 1930s. Williams’s life was very successful in his writing, making him known to many. His experiences in the 1930s affected his work. Williams’s homosexuality made him be seen as an outcast in American society. Tennessee Williams utilizes symbolism to express his themes throughout The Glass Menagerie. There are many events in Tennessee Williams’s early life that is similar to the details in The Glass MenagerieRead More The Importance of Symbolism in The Glass Menagerie Essay1609 Words   |  7 PagesImportance of Symbolism in The Glass Menagerie  Ã‚      Tom Wingfield is the narrator and a major character in Tennessee William’s timeless play, The Glass Menagerie. Through the eyes of Tom, the viewer gets a glance into the life of his family in the pre-war depression era; his mother, a Southern belle desperately clinging to the past; his sister, a woman too fragile to function in society; and himself, a struggling, young poet working at a warehouse to pay the bills. Williams has managed toRead More Alienation in Tennessee Williams, The Glass Menagerie Essay examples943 Words   |  4 PagesAlienation in Tennessee Williams, The Glass Menagerie Life is a lonely tale of alienation, as Tennessee Williams conveys though his play, â€Å"The Glass Menagerie.† Williams surrounds Laura in isolation from a world in which they wish to belong to by using various symbols. The symbolic nature of the motifs hidden within the lines of this play provides meaning to the theme found consistent throughout the play: Individuals are all alone in the world. Williams brilliantly illuminates theRead More Essay on the Symbolism of the Menagerie in The Glass Menagerie1002 Words   |  5 PagesThe Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield andRead MoreEssay about Williamss Use of Symbolic Reference in The Glass Menagerie851 Words   |  4 Pagesof Symbolic Reference in The Glass Menagerie Tennessee Williams wrote The Glass Menagerie basing it on himself and his life, although not always in detail. Tennessees life was not one of perfection. It had a lot of downs causing the play to be a very sentimental, dimly lighted and emotionally play. Although this play has a very basic story line Tennessee use of symbolism crates a much more meaningful story of the Wingfild family. Symbolism is used in almost everyRead MoreSymbolism in the Glass Menagerie Essay831 Words   |  4 PagesSymbolism in The Glass Menagerie Symbolism plays a fundamental part in Tennessee Williams’s play, â€Å"The Glass Menagerie†. Examples of the use of symbolism include the fire escape, as an escape from the family, the phonograph, as an escape from reality, the unicorn, as a symbol for Lauras uniqueness and the father’s photograph, representing something different to each character. Through recognition of these symbols, a greater understanding of the play’s theme is achieved. ThroughoutRead More Three Important Symbols in The Glass Menagerie by Tennessee Williams1429 Words   |  6 PagesThree Important Symbols in The Glass Menagerie by Tennessee Williams      Ã‚  Ã‚  Ã‚   In Tennessee Williams The Glass Menagerie, the narrator is used to reveal elements of Williams own life as a victim of the Depression in the 1930s. Williams does this through his eloquent use of symbolism. Three symbols seem to reveal Williams intent especially accurately; the unicorn, the picture of Mr. Wingfield, and Malvolios coffin trick.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The unicorn is a symbolic representation of ways

Human Resource Management International Digest †Free Samples

Question: Discuss about the Human Resource Management International Digest. Answer: Introduction This paper analyzes the strategic challenge of maintaining and improving innovation and unique technologies in Apple. Innovation has been the driver of Apples continuous and fast rise and success since the company was started by Steve Jobs more than 30 years ago. The culture of the company has been built upon the idea of uniqueness and innovation. The company has however been facing challenges in the market due to increased competition in the market from different companies such as Microsoft, Samsung and Google. These companies have come up with very innovative products that rival Apple in the market. It is therefore very vital for Apple to design a strategy that will help it to remain competitive and maintain its position in the market as the leading premium consumer electronic company (Dormehl 2012). ,Some of the products developed by the company include; Iphone, Ipad tablet, mac personal computer, Apple TV, Ipod media player as well as the Apple Smartphone. The software designed b y the company include OS, Mac OS, Itines media player, iTunes safari browser and the iLife and iWork software(Appannaiah et al. 2009). The strategic challenge of increasing innovations and increased product differentiation will help the company to become more competitive in the market. The major issues in this strategic challenge is identifying customer needs in order to produce and design products that customers need rather than just what the company wants to sell. Creativity and innovation have been at the core of the growth of Apple company. The strategy of innovation is one of the core values of the organization and it has played a very significant role in the development of Apple. Innovation is very important especially in this industry. The consumer electronic industry is very progressive in terms of technological advancement. In the recent years, the competition has become stiffer with the entry of companies like Microsoft in the Smartphone market which is the main rival of Apples` iPhone. Companies like Samsung have also taken up a huge chunk of the mobile telephones market share. Innovation and product differentiation has helped the company challenging the market position of Apple as the premium mobile phone company with its Samsung s series. Another reason why innovation is a strategic challenged for Apple is because of the desire of the company to maintain its market position and improve its market share. Competitor data on market share in the industry Period Samsung Apple Huawei OPPO vivo Others 2015Q4 20.4% 18.7% 8.2% 3.6% 3.0% 46.2% 2016Q1 23.7% 15.4% 8.4% 5.9% 4.4% 42.2% 2016Q2 22.8% 11.7% 9.3% 6.6% 4.8% 44.9% 2016Q3 21% 12.5% 9.3% 7.1% 5.9% 44.2% SWOT analysis Apple has been successful mainly due to innovation. The main reason why Apple has lasted for so long in the market, while still growing and improving its market share is because of its high level of innovation and product development. The company has produced new and unique products in design, hardware and software that have set the company apart from its competitors. Product differentiation is also one of the strengths of Apple. The company has a wide variety of products ranging from Smartphone, PC, software and music download services (Ansoff 2014). Having a large product portfolio the company to increase its revenue streams hence increasing profitability. Product differentiation also helps in spreading risk (Dormehl 2012) The focus on consumer needs has helped the company grow to a very great extent. Apple develops its entire product after it has conducted a thorough market research to identify gaps in the market and the needs of the consumers. Product positioning has been very crucial to the success of Apple. The company portrays itself as selling premium quality products that are long lasting and easy to use. The company only produces products that are very unique of high quality and high prices and therefore becoming the market leader among consumers with high levels of income.("Apple surpasses Microsoft as world's most valuable tech company" 2010) Another major reason why Apple triumphed in the market is that its products are easy to use compared to those of competitors. The founder and former CEO of the company Steve Jobs always emphasized the need to simplicity. Simplicity in user interface is the guide to both software and hardware engineers and therefore, the company has been able to produce products that are user friendly and therefore encouraging more consumers to buy the products. Weaknesses of Apple Despite the many strengths that the company has, there are also several weaknesses that exist in the company has. One of the major weaknesses of the company is inability to match the expectations of customers. Since the company holds a significant market share and customers pay a premium to buy its products, the customers expect so much from the company in terms of quality and uniqueness. Sometimes, the expectations are overwhelming for the company and it fails to meet the expectations of customers. This results to unhappy customers and this becomes a problem for the company since one of its core values is maximization of consumer needs. Another weakness for Apple is incompatibility. Most of the products manufactured by the company are incompatible with software and accessories from other manufactures. This becomes a problem for users at times since they may need to install a program in their device but since the product is not compatible, it may end up inconveniencing them. Apple has a very limited product portfolio. The product range of Apple consists of approximately eight products. When this is compared with the product range of its competitors like Google and Microsoft, it looks like Apple has a lot of catching up to do. Just like there are strengths and weaknesses that are in the company, there are also various opportunity available for the company that can be exploited. Exploitation of these opportunities results to better financial and economic performance of the organization (O'Grady 2009). The following are the opportunities available in the market and tin the industry for Apple. Since Apple is a leading company in technology, it has become increasingly important for the company to diversify. Apple has an opportunity to venture into the motor vehicle industry where the technology of self driven cars is applied. This technology should be put into commercial tests by the year 2020. 5Technological advancement - this is always an opportunity for companies in the consumer electronics industry. Apple should therefore stay on its toes and always ensure that it is continuously rolling out products that are exciting for consumers. Staying for long without offering consumers new products eventually erodes the sales volumes of products and the revenues for the company reduces. iwatch and Apple TV. The iWatch and Apple TV are products that are focused at the future and should be fully developed and ready for the market with the advancement of digital technology. Another opportunity that should be utilized by Apple is that of growing and expanding market. The current market of Apple for both the iPhone and the Macbook are underutilized. There lies a lot of demand for the companys products especially in the developing countries. This is informed by the fact that the level of income for people in these countries has been on the rise and therefore an increase in demand of luxurious goods. Threats in this case refer to factors that pose a challenge to the operations or products of Apple in the market. There are very few internal factors that pose a threat to Apple. Most of the threat for the companies` products results from outside forces such as competition. The following are the threats for Apple: Market penetration in the Smartphone market. The Android technology which is used in most Smart phones has posed a major competition for Apple. This has eaten into the market share of the company with the Android having a 47.5% market share and Apple having 42% market share. This therefore means that since the Android technology is used by most or all Smartphone manufacturers and therefore competition can only increase in the future. Another threat for Apple that the laptop brand Macbook is facing is increased competition and the fact that its sales are dwindling. This competition is mostly from brands such as Dell, Sony and Lenovo. Therefore the company has to re-position the product in order to help it gain increased brand value in the market. Continuous marketing of the product is also required. The company has a lot of cash in banks estimated to be around $34.8 billion and this has generated to political heat with people calling for higher taxation. The company is also highly dependent on low cost manufacturing in China and therefore in case of political or social unrest in China, the company can suffer huge losses. The companies investment in music could lead to calls for the company to split up and be treated like two different businesses. Increased labor cost in China will affect the companies` competitive advantage in terms of cost. The incomes of middle level income earners is reducing and this may affect Apple sales. Shifting demand for Apples product with consumer spending expected to be highest in Africa in some few years time. There are ethical issues concerning the company manufacturing in China especially in the US market. This may affect the Apple brand position in the country. The competitors of Apple have successfully duplicated apples Products, services and business model and therefore putting a lot of pressure on Apple. The uniqueness of Apple`s products is taken away. The increasing demand for tablets and Smartphones has led to decrease in popularity of Apple. This means that the companies market share may reduce in future. Apple`s operating system limits the decision making by consumers since it is incompatible with most common applications. This inconveniences customers and they may opt to buy other brands. Concern for Apple is disposing off used electronic devices. Most of this devices have lithium batteries which are hazardous to the environment. The manufacturing activities of the company in China are raising concern due to the pollution that comes from the factories. The efforts of China to reduce greenhouse gases could lead to increase in cost of energy and this will increase the cost of the company. There is likely to be increased regulations for Apple since it entered the financial services industry. This will mean that the company will be under increased scrutiny from financial regulators. Apple is planning on entering the automobile industry with the manufacture of self driven cars which means that the legal restrictions of the company will be more stringent. The core strategic value analysis The core strategic value in the strategic challenge of innovation and product differentiation is that it is at the core of the companies` future growth. The Apple company past growth has been centered on development of unique and high level technology. The technology has been in form of both software products as well as hardware products. Apple company is vertically integrated which means that it produces raw materials and the final products. Vertical integration of the company ensures that the company has a complete value chain where it produces raw material, depends on its own software and also manufactures the final product. This has helped the company to maximize value for its products. The company has been able to integrate forward and backward through the emphasis on innovation and technological development. A good example is the IOS software that is used as the operating system in the iPhone (McGee 2014). This technology is unique and is only used in the manufacture of iPhones only. The future plans and strategies of Apple are also based on leveraging on technological advancement through research and innovation. Research and innovation will help Apple to develop new versions of iPhone such as iPhone 8, the Apple TV, Apple car, Apple jets. The company will also be able to develop software for both mobile phones and the Macbook brand which will help the company to become more competitive in the market. Developing of new computer operating system that is different from the one used in macbook will help the company to compete with Microsoft and Google effectively (Kaliannan Ponnusamy 2014). This will broaden the income streams of the company and therefore raise the revenues of the company. Through innovation, a company is able to increase its product portfolio. Increasing the range of products under the Apple brand is in line with the companys future growth plan and objectives. To achieve this, a lot needs to be done in mentoring and motivating employees to develop new products and technologies. These products should not be limited to the industry or the consumer electronics industry. By increasing the product range, Apple will be able to spread its risk among many markets and products and therefore failure in one product will have minimal effect on the company. This will also help the company to utilize its popular brand name since, its almost guaranteed that Apples` customers trust all the products originating from the company and will pay a premium to acquire such products. The strategy of innovation will also help to boast the image of the company further. Research indicates that a progressive and technologically advanced company is viewed more favorably by consumers compared a conservative organization. This is because, most customers like being in the first line when it comes to technology. This therefore means that if Apple keeps the high pace of technological advancement and improvement, its brand value will continue growing a nd becoming more popular: ("Inside Apple: how America's most admired--and secretive--company really works" 2012). It will be able to surpass Google which has become a major technological global force which has put companies such as Apple in a very risky position. Analysis of the competitive environment It is important to analyze the competitive environment in which Apple operates. This is very crucial in designing strategies for the company. Strategy formulation and implementation for an organization requires an in depth understanding of the environment in which an organization is operating so as to understand the strategies used by competitors. This section will analyze the strengths and weaknesses of Apple`s major competitors. The major competitors of Apple include Microsoft and Google. Wide range of product. The company has more than 11 products consider its brand which generates revenue in excess of $1 billion per year. This helps the company to be diverse and have different sources of income. The windows phone has been successful in the market and this has helped the company to claim a share in the hardware mobile phone business. Another strength of Microsoft is that its windows product for PC has been very successful and dominated the pc software market (Scott 2008). The windows pc enjoys around 80% market share and this has been very important for the company. High level of innovation in the company has resulted to the company designing and producing very competitive products for the company. The search product for the company called Bing has not been able to compete well in the market. This has been mainly due to market dominance of Google. Bing features are also inferior compared to competitors and the search by Bing is very slow. Another significant weakness is the internet explorer .This product once held more than 80% of the market share of the internet access software(Rotha?rmel 2017).The company has however lost the market share to competitors over the years due to lack of product development which made it unappealing to customers. Google strengths The products of Google are highly diversified and differentiated. The company has more than 20 products in the market ranging from internet search engines to mobile software and operating system (White 2014). This helps to diversify and expand the revenue streams of the company. Another strength of Google is its dominance in the internet business. This has helped the company to gain a lot of revenue from advertisement which has helped the company to grow from strength to strength. The gmail by Google has been a very successful product in the market. The product has been able to overtake traditional giants such as Yahoo and it is the market leader in providing email servers to customers globally (Kaliannan Ponnusamy 2014). Android by Google is the driver of the Smartphone technology. This product is one of the most successful products by Google and has generated a lot of revenue from licensing out to mobile phone manufacturers such as Samsung and Tecno. One of the weaknesses of Google is that it is over reliant on software. Most of the companies` products are software and the company has not ventured in the hardware manufacturing and design of smart phones despite being the patent holder of Android which is used by all Smartphone manufactures. This is a weakness because, in case of loss of market share in the internet business, the company may find its revenues highly affected by this change. Strategic position of Apple The strategic position of Apple is that of premium high quality goods and services which are highly differentiated. This strategy has helped the company to maintain a market leadership position in the mobile phone industry. The market position of Apple has been achieved to the ability of the company to innovate and develop unique products on a regular basis. The iPhone series of phones has been very successful with sales hitting billions of US dollars (Hitt et al. 2017). . The company has been able to develop unique products like iTunes which is provides music download services. The companies` products are exceptionally high and this helps the consumers to view the product as being superior to others in the market. Apples products are mostly viewed by consumers as a luxury good and people who own it are seen as of high class in the society. The high prices by the company have a positive impact on the position of the company since the company has retained the appeal as being of premium quality and unique in design and product features. Recommendations Apple should take the following steps to improve on the strategic position of the company. The innovation and technological development in the company is quite remarkable but still a lot needs to be done to improve on the products line of the company so as to help in diversity and product differentiation. Apple should invest more in talented and innovative staff. This will be done by proper training and instilling the right values in young and energetic staff that will help to generate new ideas and products for the company (Hitt et al. 2017). The company should also increase its spending on research and development. Since Apple is one of the biggest companies that allocate very little proportion of its revenue to research and development of the company, it is important for the company to increase its allocation in order to develop more products for the company (Rotha?rmel 2017). Conclusion From the analysis of the strategic challenge of innovation and differentiation, it is quite clear how important this strategic challenge is to the organization. The report analyzes the how the strategic challenge affects the organization and how the strategic challenge can be used by the organization to help it grow and develop further. A SWOT analysis is done on the company to determine the strengths and weaknesses in the organization. Innovation is the most important core values of Apple as a company and it is therefore very crucial for the company to focus further on the coming up with more innovative products. An environmental analysis of the company is also conducted to assess the competitive environment in which the company is operating so that strategies can be designed to help the company remain competitive in the market. References Ansoff, H. (2014). Strategic management, 1st ed. [Place of publication not identified]: Palgrave Macmillan. Apple surpasses Microsoft as world's most valuable tech company. (2010). Physics Today. DOI: 10.1063/pt.5.024368 Dormehl, L. (2012). Different thinking, 1st ed. London: Virgin. Hitt, M., Ireland, R., Hoskisson, R. (2017). Strategic management, 1st ed. Boston, MA: Cengage Learning. Inside Apple: how America's most admired--and secretive--company really works. (2012). Choice Reviews Online, 49/11: 49-6372-49-6372. DOI: 10.5860/choice.49-6372 Kaliannan, M., Ponnusamy, V. (2014). Apple was sweeter when Steve Jobs held sway. Human Resource Management International Digest, 22/4: 25-28. DOI: 10.1108/hrmid-07-2014-0084 McGee, J. (2014). Strategic management, 1st ed. Chichester: Wiley. O'Grady, J. (2009). Apple Inc., 1st ed. Westport, Conn.: Greenwood Press. Rotha?rmel, F. (2017). Strategic management, 1st ed. New York, NY: McGraw-Hill Education. Scott, M. (2008). Apple, inc, 1st ed. Westport: Greenwood. White, C. (2014). Strategic management, 1st ed. Basingstoke, Hampshire: Palgrave Macmillan.