The Rules of Writing a White Paper and Its Proper Formatting

The Rules of Writing a White Paper and Its Proper Formatting How to Write a White Paper The white paper is a brochure containing non-promotional information that is valuable to its target audience. A white paper is most often found in PDF format, it is from 5 to 30 pages in volume, and is placed on the site for downloading. As a rule, such a book is created to find a specific way to solve a pressing customer problem. A white paper helps to establish an acquaintance with a new visitor to your site; it attracts his or her attention with valuable information and makes the foundation for the future dialogue. The main purpose of writing a white paper is to get the contact details of potential clients, build trust in your company and make them want to start cooperating with you. The Essence of the White Paper The white paper is an informational, high-quality document that, on the one hand, carries data, which is really useful to the reader, and on the other hand, it unobtrusively advertises a product (service). Simply put, the white paper combines an informational article and an advertising brochure. The main principle of this document is in receiving a detailed response to solve a complex problem. White paper topics can be very different. This document can be written in the form of instruction, checklist, infographic, report, interview, and so on. In the era of the rapid development of content marketing, it is important to use all possible tools, so do not ignore white paper and its opportunities. Learn the following tips to understand how to write white papers properly. White Paper Efficiency Readers are attracted by free educational information. Therefore, customers value companies that share such information. Many people are ready to register on the site and leave their contacts to get an answer to an interesting question. If you want the client to work with you, the content of the materials, which you are distributing, must be really useful for a potential client. How to find out the value of the materials? First, it is necessary to make a portrait of a potential client. Knowing your buyer, you can easily determine which issues concern him or her. Your task is to create material that is guaranteed to be helpful to your potential clients and will form an opinion of you as of an expert. Create a white paper outline with the most relevant questions. Secrets of Creating a Good Paper Creating an optimized text for a white paper seems like a simple process. However, you have to spend a lot of time and effort to get good material. To facilitate the work, it is recommended to consider the following rules. The ideal text is directed to the interests of the reader. Be prepared for the fact that you will spend a lot of time for this work (10-20 hours). The structure of the text is as follows. The main part of the document contains useful facts, and information dedicated to your company (or service) takes no more than 15% of the total material. Use charts, tables, illustrations, and other graphic images to increase the attention of a potential client. Buyers always trust the opinion of experts, so use surveys, studies, and interviews. Unlike a blog article, the white paper carries great value. Therefore, it should look professionally done. The white paper may contain illustrations, graphics, schemes, photos, etc. All information should be divided into logical blocks and be convenient for visual perception. A proper white paper must be created by a professional, who understands all the details. Even the most experienced copywriters are unlikely to be able to write a deep narrow-profile document without your participation (for example, on legal or medical topics). If you know what to say, then they know for sure how to present your ideas. Where can you use white papers? Such documents are usually distributed: Through partners, as a gift. In social networks and communities. As bonuses for customers. On profile message boards. Through media that show interest in your company. On the corporate website. White Paper Formats One of the most common formats is the guideline. It is an ideal variant for companies selling complex or expensive services. The task of the management is to explain to the client all the benefits of using the service in simple language and show its use step by step. Another option is a collection of cases. They show how your company solved the difficulties of its customers. Thus, you demonstrate that you know how to deal with the problems of potential clients and can guarantee a certain result. If your potential customers have a lot of questions, you need to create an FAQ section on your website. However, you can place only the answers to the most common questions (usually no more than 10) on the site. You have to create white papers to answer the other questions.

The Great Siege of Gibraltar 1779-1783 Dissertation

The Great Siege of Gibraltar 1779-1783 - Dissertation Example The battle tactics play a crucial role in enabling one side to win and other to get defeated, therefore for any army, it is essential to ponder in detail about the battle tactics to gain victory. British side used such battle tactics that made them accomplished while the battle tactics of French side were lacking due to which, they were defeated. In this paper, we will study the battle tactics of the Great Siege of Gibraltar in great detail as to find the reasons why the Great Siege of Gibraltar was unsuccessful. Background Gibraltar is an offshore territory of United Kingdom, which is located at the south of  Spain and  on the tip of the Iberian Peninsula. The name of  Gibraltar in fact  derives out from the Arabic  Jabal-al-Tarik (mount of Tarik) since capture of peninsula by the leader of Arabic fighter troops Tarik (Falkner 68). Spain wanted to capture Gibraltar from Britain due to commerce reason between America and Europe. At the start of the dispute both side agreed upon signing an agreement with mutual understanding at Spanish royal palace. Britain foreign minister was also favouring peace full agreement between two nations but agreement was not approved by the British parliament. Both countries declared war on 23 October 1739, with each other just after the beginning of war of Jenkins' Ear (Mann 214). Both sides decided to make trenches near the Gibraltar for gaining information about enemy. One squadron of Britain army was already stationed there. Britain ordered Admiral Vernon was ordered to sail from Portobello and join the squadron. Many years passed but hostilities did not break. King Phillip 5 of Spain died in 1746 and his successor again tried to negotiate the issue with Britain. British parliament showed seriousness in resolving the trade issues. British parliament also wanted to lift British embargo on Spain. Unfortunately, the king died and next king ever wanted negotiations with Britain (Mann 215). The new king signed family compac t with the king of France in 1761. France was already at war with Britain in 1761. Because of this new development, Britain declared war with Spain and captured colonial capitals of Havana and Manila. Finally, Spain was able to get back the cities of manila and Havana in exchange of Florida that was captured by Spain. This agreement took place under a treaty in 1763, known as â€Å"treaty of Paris† (Falkner 73). Then the peaceful years started and both France and Spain decided to wait for favourable situation and launch attack on Britain for gaining the lost territories. After the outbreak of American war of independence, France and Spain supported American rebels to defeat Britain in that war. France and Spain signed a treaty in 1779 the treaty is known as treaty of Aranjuez. According to the treaty, both France and Spain will support each other for gaining their lost territories from Britain. Spain declared war on Britain in June 1779 and France also supported Spain to secu re Gibraltar. Gibraltar was vital link in British control over the Mediterranean and wanted a quick capture of it for going on an all-out war against the Great Britain. The great siege of Gibraltar was among the longest sieges that are fought in the history of the world. France and Spain wanted to take hold of Gibraltar during the American War of Independence but their attempt remained unaccomplished. It was a joint effort by France and Spain and the

In Vitro Fertilization Research Paper Example | Topics and Well Written Essays - 2000 words

In Vitro Fertilization - Research Paper Example After the formation of embryo, it is implanted in the woman’s uterus through a quick 20 minute procedure. The success rates of IVF are different for every couple and they should carry out a thorough research and analyze their options before committing for IVF. Certain risks are associated with IVF which can affect both the mother and the fetus. Spontaneous abortions, low birth weight babies and congenital abnormalities are feared from IVF pregnancies. IVF requires a firm sense of commitment from the couple as it not only requires a long term strict medical vigilance but also a strong financial and emotional support. The couples should be made aware of the associated risks and feared outcomes. With the modern advancements, improvements in IVF are being made and the associated risks have also been controlled to a great extent. In Vitro Fertilization In vitro fertilization (IVF) is a remarkable scientific and medical solution for those couples who cannot reproduce naturally becau se of any reason. In vitro fertilization has a Latin origin and it means â€Å"fertilization under glass†. The name was given because initially glass dishes were used in the laboratories for the whole procedure. The application of IVF widely all over the world provided a solution for those couples who were hopeless and it seemed impossible to reproduce or have children of their own. This advanced form provides a solution for the treatment of various causes of infertility in both men and women. The quick and feasible procedure is widely chosen by many couples because of its high success rates in various countries. However, many ethical dilemmas and feared outcomes highlight the other side of IVF (Alabi 2012; Charlesworth 2004). It is important to understand the basic procedure involved in the IVF along with its historical evolution in the field of medicine. In vitro fertilization is a technique used as a means of reproductions for people who cannot conceive naturally and this method has its own benefits as well as short-comings and these factors have been highlighted by various researches and studies. The first successful attempt at IVF was made in the year 1978 in England. On 25 July 1978 the first baby was born through the IVF technique. Patrick Steptoe and Robert Edwards were the two doctors who made this remarkable procedure possible and a healthy baby girl, Louise, was born to Lesley and John Brown. Many commented on the possibilities of acquiring complications in the child because of the IVF procedure. But to everybody’s delightful surprise, Louise grew up as a completely healthy and normal child. This successful attempt was achieved by the two doctors after repeated unsuccessful 80 experiments with infertile women and it took a long time period of 10 years. The Lancet published this remarkable outcome on 12 August 1978. After this fruitful attempt, many different clinical settings in various parts of the world also applied this procedure as a treatment for the infertile couples. In 1981, Elizabeth Carr who was the first in-vitro baby of the United States was also born with the assistance of the team at the Jones Institute in Norfolk, Virginia. Initially the success rate of IVF was very unpredictable and very few victorious attempts were made. Some of the major short-comings included its high cost, intensive labor and only suitable for those women who faced infertility because of tubal obstruction. With the passage of time,

Working in Health and Social Care Essay Example for Free

Working in Health and Social Care Essay For my unit 11 coursework I was required to produce a letter to inform the job of my interest that I was hoping to interview them and to ask for their consent to participate in my interview giving them the choice to take part or not. A consent letter was placed at the bottom of this letter to allow them to tick the answer of their choice. My chosen participant was a midwife in whom I chose to interview because this is the job that I hope to do in my future and I figured it would be interesting to find out more about the job they do. I have recently done a lot of research about this job and have already gained some knowledge of what it is like for a midwife and the job they do. Within my interview I figured I was going to need as much information as I possibly could, hence the reason I used 41 relevant questions. I found that all of my questions worked well in my favour as I found out all that I needed to know from the midwife I interviewed. During the interview I found on some questions I needed extra room to write down what my interviewee was telling me as this must have been a very detailed subject within that job/task. Throughout my interview I used a wide range of question types; however, I particularly used open questions as I found that this gained me the most information and allowed the interviewee to explain what she had been asked in her own words/opinion. I used 13 open questions to help me gain the information I received from my interviewee. For the closed questions in my interview, those which have a basic answer of yes or no, I figured were not the most reliable questions, and therefore the reason I only used a small amount of 7 closed questions, as this only allows the interviewee to state a very basic answer, not being able to explain any feelings which was mainly the reason I used open questions to allow the participant to express their own personal feelings about a certain subject within their job. Some questions I joined some questions together so they were an open with a closed, with this method allowing me to gain a little more information than I would if it was just a closed question. I found it helpful to use ranked questions throughout my interview (a rating scale type question) allowing them to choose an answer from a scale already there for them. This type of question was put into place when I wanted to know how high or low their opinion was e. g. How much job satisfaction do you receive? with a scale of 1 to 10 below for them to circle their numbered opinion 1 being the lowest and 10 being the highest I used a rating scale 4 times throughout my interview. Another type of question that works in the same way as this one is to what extreme in words is their opinion of the question e. g. How much responsibility does your job involve with a range of boxes for them to tick below Very high , High Average, A little and None. Ethics is about a persons behaviour and attitudes towards everyday life, distinguishing between right and wrong. Most people learn ethical norms at home, at school, in church, or in other social settings. Although most people acquire their sense of right and wrong during childhood, moral development occurs throughout life and human beings pass through different stages of growth as they mature. Ethics is about relationships, being true to the idea of who different people are and what they stand for and having courage when it comes to difficult questions that occur throughout life and accepting the cost. For my two chosen jobs, a Midwife and a Care assistant I chosen to interview a midwife as I found that this would be more beneficial to me and my career path, finding out about their job and what they do giving me more of a background idea of what to expect.

In the Post-modern World, Truth is Only an Opinion :: essays research papers fc

To explain the impacts of postmodernism, we have to understand the very composite nature of postmodernism, which is a relatively new all encompassing philosophy and one that reputedly lacks a historiography. The nature of the title question is very philosophical to which an equally philosophical answer could be given – why? However I am not so bold as to give that as the answer. I will therefore endeavour to simplify and qualify, what I consider are, related factors and, where applicable, their origins. Similarly, as the title requests, I will also tackle their relationship with the ‘what is history?’ debate (having first explained exactly what it is) to offer a conclusion as to the profundity of their impact. The debate that continues through modern day historians on exactly ‘what is history?’ was instigated by the writings of Collingwood, Elton and Carr, during the 20th century. It appears a very multifaceted issue and seldom does a historian writing about the ongoing debate fully agree with any of his cohorts in any of the intellectual disciplines. In the words of Oscar Wilde, ‘To write history we have to rewrite history’. Obviously, this always involves revision, which encompasses ‘our understanding of the past and our sense of the persistence of the past into the present.’ (1) Once again, it is a complex issue to address as each individual may offer a different perspective, on their view of past histories due to personal circumstance and ideology, which subsequently ‘emphasises the connections between different fields of human endeavour.’(2) There is commonly a distinction between history and sociology in as much as history commonly refers to study of past events and human affairs, while sociology may be defined as ‘the study of human society, with an emphasis on generalisations about its structure and development.’(3) Rather than to get engaged in the parochial debate between how history and sociology differ, it is much easier to accept that they compliment each other. In fact there are a number of intellectual disciplines (including social anthropology, geography, politics and economics, to name but a few), which are all complimentary to the writing of history. Clearly the more recent the event, the more likely we will have more evidence as contemporary sources whether they be oral accounts, manuscripts, diaries and so forth have had less time to withstand the destructive processes, experienced by many other similar sources, throughout the passage of time. However, this is not to dismiss findings from archaeological digs, as with the help from modern technology it is believed we can interpret quite accurately dates, scenes and lifestyles of societies from long past epochs.

Three Strategies or Practices Identified in the Chapter

Discuss three strategies or practices identified in the chapter that you feel are most important in planning, composing, and revising professional documents. Which of these do you use? Which part of the process do you spend more time on: revising, editing, or proofreading? Why? The three most important practices in planning, composing, and revising professional documents are: -Analyzing the problem, defining the purpose of the document, and analyzing my audience. -Provide accurate, concise, and complete information. Getting feedback from someone else. Before beginning a document you must assess the purpose of your writing, and who your audience is. Once you know what you are writing about, and whom you are writing it to, then begins the formulation of ideas. I personally first review documents that relate to the topic and create key points to include in my writing. After you begin creating a thought process aligned with your writing, start free writing. During your free writing proce ss, try not to deviate from your points.Provide accurate information, be concise and to the point, and complete your thoughts. Now that you feel you have drafted all the appropriate key points, and all the information you wanted to include, begin reviewing. During this review process, check for grammatical errors, conciseness, and that your thoughts are delivered for clear comprehension. Now that you feel you have created a professional document, put it to the test. Most important for me, is letting someone else read it. You may get some criticism, but better by one person than a large number of readers.At this time you can make the appropriate adjustments, and feel more confident in the message you are relaying. All the techniques I mentioned is the process I use to compose writing documents. These steps were helpful in my success as a proficient writer. Proofreading is the most important aspect, and what I spend most of my time on. This is your last chance to impress your reader a nd make sure your writing represents you, and shows your commitment to your work. Locker, K. O. , & Kienzler, D. S. (2010). Business and Administrative Communication. New York, NY: McGraw-Hill/Irwin.

Personal Statement On Texting Language - 780 Words

I really don’t like writing! But I love texting. I also love talking but I don’t like speaking. Speaking doesn’t always let me express my inner deep thoughts and my true emotions. It’s hard to speak because everywhere in life you will get judged for saying the wrong thing. But texting to one of my friends is the easiest thing possible cause I can really just say what I want to and get straight to the point. Texting uses everyday words and abbreviates them into less complex words so that your thoughts and opinions can be looked at by others with ease. For instance if you was speaking to a friend and said â€Å"Hey wats sup, r u busy rn†? It is more comfortable to have written that because it’s less time consuming and more approachable. This texting language helps a lot of people get more socially comfortable and socially accepted because this texting can shorten a paragraph to usually couple sentences. Being socially accepted can be an enormou s step for many and the more you are accepted the better you will feel as a person. Although you can also be judged by the way you text is also true, most times that is not a factor to people because Texting can help the individuals who wouldn t have the confidence to approach or be able to speak to someone for instance in the other gender , alternately who need shakier interpersonal skills, Abstain from conceivably distressing encounters. We realize being a tease be enormously awkward; Texting is frequently all the loadedShow MoreRelatedThe Effect Of Texting On Student s Academic Writing1273 Words   |  6 Pageshave speculated since the emergence of texting whether this new communication technology hinders the formality and accuracy of academic writing. Educators are concerned that students who text will incorporate â€Å"text language† into their academic writing and that texting contributes to inaccuracy in writing. 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Linge and Sutton (2016) describe this evolution from the British perspective, discussing how mobile communication began with small networks in the late 1940’s, to radio networks throughout cities in the 1960’s, to the spread of cellular panel antennas and dish towers in the 1980’s, to the large personal mobile phones by Nokia and Motorola in the 1990’s, up untilRead MoreUsing The Cell Phone Should Be Banned While Driving793 Words   |  4 PagesEnglish Language gives me some new information about essay writing. His six questions give me the new way to improve my thinking capability. Orwell could add Is this topic useful for the readers? question with his six questions list. A careful writer must need to follow Orwell s question, however, the seventh question is would consider readers interest about the essay. What am I trying to say? It is clear in my introduction why I write the cold calling essay. 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As we shift and adjust our minds to new technology, language evolves while speaking to anyone in the world in a matter of seconds. No doubt, this increases our social networking relationships